Dae hair is a cruelty-free haircare company. This company is also 100% vegan, therefore, their products do not contain animal ingredients. Dae is not certified cruelty-free  by any organizations as of June 2020.

Dae hair does not test its products or ingredients on animals, nor do they ask anyone to on their behalf. They also do not sell their products in countries that require animal testing. Thus, Dae does not sell in mainland China.

Dae is Mind Over Mango approved.

This company donates to charity. For every Dae hair product sold, Dae will financially donate the equivalent of 65.1 liters of water on behalf of the customer to Charity: Water. The average shower uses 65.1 liters of water, or 17.2 gallons. This money will go toward funding water projects in areas of need around the world.