Bliss is a cruelty-free and non-toxic skincare company. The vast majority of their products are vegan. Moreover, Bliss is currently in a transitional phase to make all of their facial care products vegan by 2021. Bliss is certified cruelty-free by PETA Beauty Without Bunnies.

Bliss does not test its products or ingredients on animals, nor do they ask anyone to on their behalf. They also do not sell their products in countries that require animal testing. Thus, Bliss does not sell in mainland China.

Bliss is Mind Over Mango approved.

Bliss skincare products do not contain parabens, phthalates, SLS/SLES, formaldehyde or formaldehyde donors, plastic micro-beads, petroleum, talc, hydroquinone, BHA, BHT, triclosan, or triclocarbans.

All Bliss products are thoughtfully formulated to be safe and free from over 1,300 of the same harmful chemicals banned in the EU. They partner with  responsible ingredient suppliers and follow strict European Union standards – the highest in the world for skincare safety.

This company donates to charity. In 2020, Bliss began an ongoing partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth. Bliss has pledged $150,000 to this life-saving organization. Additionally, they donated 100% of net proceeds of their Limited Edition Pride Makeup Melt™ Wipes up to $40,000 in June 2020.

Furthermore, Bliss donated $40,000 to The Antiracist Research & Policy Center to fight racial injustice.