Au Naturale is a cruelty-free and non-toxic makeup company. This company is also 100% vegan, therefore, their products do not contain animal ingredients. Au Naturale is certified cruelty-free by Leaping Bunny and certified cruelty-free & vegan by PETA Beauty Without Bunnies. Their titanium dioxide and iron oxides are Ecocert Cosmos Organic Certified.

Au Naturale does not test its products or ingredients on animals, nor do they ask anyone to on their behalf. They also do not sell their products in countries that require animal testing. Thus, Au Naturale does not sell in mainland China.

Au Naturale is Mind Over Mango approved.

Au Naturale products do not contain parabens or gluten, and are made with non-toxic, all natural ingredients. They use USDA certified ingredients whenever possible.

This company focuses on sustainability. Their ingredients are ethically sourced and are produced in the USA. Au Naturale has full control over their supply chain and do not use child labor.