Alima Pure is a cruelty-free and non-toxic makeup company. Alima Pure is certified cruelty-free by PETA Beauty Without Bunnies. This company is also B Corp Certified.

Alima Pure does not test its products or ingredients on animals, nor do they ask anyone to on their behalf. They also do not sell their products in countries that require animal testing. Thus, Alima Pure does not sell in mainland China.

Alima Pure is Mind Over Mango approved.

Alima Pure products do not contain parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles. They believe in using minimal ingredients for maximum impact. Alima Pure uses pure mineral pigments, soothing botanicals, and nourishing plant oils in their formulations.

This company focuses on sustainability. Alima Pure is B Corp Certified. This means that their company is part of a global movement that uses their business as a force of good. B Corp Certified companies must meet the highest standards of social and environmental performance, legal accountability to balance profit and purpose, and have public transparency.

Not only that, but Alima Pure uses refillable compacts to minimize waste. Additionally, Alima Pure has been a 100% carbon neutral company for over 10 years.

This company donates to charity. They are a member of 1% for the Planet, which means that they donated 1% of gross sales to grassroot environmental organizations that protect the planet.