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100% Pure

100% Pure is Cruelty-Free but not 100% Vegan

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CRUELTY-FREE & VEGAN STATUS
Is 100% Pure Cruelty-Free?
100% Pure is cruelty-free. Furthermore, this company has confirmed that they do not test any of their products or ingredients on animals. 100% Pure is certified cruelty-free by Leaping Bunny and PETA Beauty Without Bunnies.
Certifications
Is 100% Pure Vegan?
100% Pure is not 100% vegan. However, the vast majority of their products are vegan. Moreover, 100% Pure is currently in a transitional phase to become a fully vegan brand. Want to know which 100% Pure products are vegan? Request a vegan product list and we will notify you once it is complete.
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Where to buy 100% Pure
100% Pure has a variety of online stockists available.
COMPANY INFO
100% Pure is a cruelty-free and non-toxic makeup and skincare company. Starting in April 2020, 100% Pure began the process of transitioning all of their products to be 100% vegan. Therefore, as of April 2020, most (but not all) of their products are vegan. 100% Pure is certified cruelty-free by Leaping Bunny and PETA Beauty Without Bunnies.
100% Pure does not test its products or ingredients on animals, nor do they ask anyone to on their behalf. They also do not sell their products in countries that require animal testing. Thus, 100% Pure does not sell in mainland China.
100% Pure is Mind Over Mango approved.
100% Pure skincare and cosmetics adheres to strict purity standards. They source all of their pigments from natural resources such as fruits, vegetables, tea, and cocoa. By doing so, they avoid using heavy metal dyes and FD&C colorants.
Most of 100% Pure’s products are manufactured in the USA. Several products are manufactured abroad but all remain cruelty-free.
LEARN MORE
100% Pure Reviews, Articles, and Resources
HAVE ANY QUESTIONS?
Have any questions regarding the 100% Pure cruelty-free & vegan status? Want to see a vegan product list? Let us know by sending us a note. For brand partnerships, press opportunities, and updates, please use the form below. We will respond to you as soon as possible!
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