LIKEtoKNOW.it First Book
Stories from the Influencer Next Door goes behind the screen with over 100 of the world’s top global influencers sharing their path to influence.
I absolutely love reading, and in this series, you will find mostly non-fiction books such as entrepreneurial, business, and leisure coffee table reads. Today I will be reviewing the newest book I’ve added to my growing library, that being the well-awaited LiketoKnow.it: Stories from the Influencer Next Door. This beautifully curated coffee table book is one that I immediately added to my wish list as soon as I found out they were publishing one. I have a little bit of a book addiction, so I really couldn’t help myself from pre-ordering it. You can find this book available right now on Amazon, This book was officially released on September 18th, 2018. Since I pre-ordered the book, it arrived on my doorstep that same day as its official release. Yay for being a bookworm!
Who & What Are Included
This book includes some of my favorite modern-day influencer icons including Stephanie Hill (@thestylebungalow), Leonie Hanne (@ohhcouture), Jessica Wang (@notjessfashion), and Caitlin Covington (@cmcoving), among others! The book also contains five categories of influencer niches, including fashion, family, home, beauty, and fitness.
Curated by the Editors of LIKEtoKNOW.it, the book has something for everyone – the entrepreneur, the fashionista, the foodie, the stay-at-home mom, the beauty buff, the interior design guru, and so much more – encouraging readers to find their people and their influence.” – Editors of LTK.it
What I loved
One part about this book that I really loved was that I discovered so many new influencers that I had never heard of before. Erica Hoida of @fashionedchicstyling was one of them. There were also a couple of men featured in this book, although they were few and far between, as women tend to dominate the influencer industry. (Hey, no complaints! Girl power rules).
Every influencer had a two page spread filled with images of them and what they do. In an interview-style writing format, each blogger answered 3 to 4 different questions about them and their niche, ranging from “what were you doing before you launched your brand?” to “what is your favorite quote or mantra?”. Each spread includes the blogger’s name, social handle, where they are located, and the date that they first established themselves. It was fun reading through all of the blogger’s answers and seeing when they first began their brand.
Physical Quality & Appearance
The book itself has a nice weight to it and is a whopping 232 pages long, as it’s packed page to page with badass bloggers from around the world. The paper and image quality are great and each page has a nice thickness to it as well. Overall, the book is beautifully crafted and definitely the “coffee table” book that it is advertised to be. The book is categorized under “Marketing” on Amazon.
Who wasn’t included
There are a couple of influencers that I was surprised were not included in the new book, some being the most popular (and in my opinion, top-notch) influencers. Left out of the pages were Tara Whiteman (@taramilktea), Jaci Marie Smith (@jacimariesmith), Julia Engel (@juliahengel) and Steffy (@steffy). I do think though that the book was a good mixture of influencers who dominated the industry, and also ones who have smaller followings but are impactful in their niches.
Questions I have
I’d be curious to know the curation process and how LTK.it went about their selections in choosing which influencers made the ranks, and which ones fell flat of joining the elite forces contained within the pages of the book. Perhaps some of the higher ranking influencers don’t utilize the social shopping platform. However, I have seen influencers in the book who do not regularly advocate to promote any real LTK.it monetization on their social accounts or blogs. Perhaps it is simply a matter of networking and connections that landed these bloggers a spot in the highly publicized book.
Also, some of the bloggers I follow were placed into categories that I would never have labeled them under. For example, Stephanie Hill of @thestylebungalow was placed under the #LTKhome section of the book. I definitely would not consider her a home or lifestyle blogger, but rather a fashion blogger. There were several others that fell into odd categories, which was a little confusing. I’m not 100% sure of the thought process behind it, but my guess is that they didn’t want to overcrowd some sections of the book and needed to level everything out. Despite my questions, it did not deter me from enjoying the book.
This book isn’t one that I would sit and read front to back, but rather one I’d flip through during my spare time and read in bits and pieces. I give this book a thumbs up and recommend it to any fellow bookworm interested in the influencer lifestyle. You can currently purchase this book on Amazon for less than $25.
Thank you so much for checking out the first of many blog posts in my newest Bookworm series! I can’t wait to share more of my favorite reads with you in the future.
Until next time!