Best Vegan Makeup
Who doesn’t love a full cosmetic bag of vegan makeup? When it comes to discovering the best cruelty-free and vegan makeup brands, there are numerous options in 2020. This article contains the 25 best vegan makeup brands on the market. The first 20 brands are companies that are 100% vegan. Thus, the remaining 5 are companies that have either pledged to go 100% vegan or are mostly vegan. Every company listed is also 100% cruelty-free. Check out the following 25 vegan makeup brands that will transform your looks today.
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Bite Beauty is a cruelty-free and vegan makeup brand known for its bold lip products and buildable coverage foundations. They ban the same 1,400+ ingredients that are outlawed in the EU. Bite Beauty combines superfoods with clean formulations to create impactful products. All of Bite Beauty’s products are rigorously tested before being released. This vegan makeup brand is also certified cruelty-free by Leaping Bunny Association.
Clove + Hallow
Clove + Hallow is another top pick in our best vegan makeup brands of 2020. Formulated with clean ingredients, Clove + Hallow provides quality vegan makeup that works. “Clean” to Clove + Hallow means creating cosmetics that are formulated without harmful ingredients. Furthermore, their goal is to never compromise on quality, performance, or price point. This company also bans over 1,500+ toxic ingredients known as hormone disrupters and carcinogens.
Axiology is all lips, all the time. This company strictly focuses on creating vegan lip products, with a few vegan hand products as well. Axiology has a knack for creating smooth and creamy lipsticks, balms, and lip crayons. They never use nanoparticles in their products and have no artificial preservatives. Axiology limits the number of ingredients they use and have 10 base ingredients they work off of.
The Organic Skin Co.
The Organic Skin Co. is a vegan makeup and skincare company that prides themselves on their supercritical extracts. Breakthrough technology allows them to extract herbal goodness in the cleanest, purest way possible. Their vegan makeup and skincare are formulated with key nutritive compounds that are good for your skin and the planet. This means you can rest easy knowing you’re using only the safest products possible.
Aether Beauty is an indie vegan makeup now found in big chain stores. Their vegan makeup products do not contain the 1,300 banned ingredients regulated in the EU. Moreover, Aether Beauty strives to use organic and fair-trade ingredients in all of their formulations whenever possible. What’s more, every part of their product packaging can somehow be reused or recycled.
Au Naturale is all about Clean Color Revolution™. Each ingredient is scrutinized and tested before entering any product’s formulation. Their products are produced in the USA with ethically sourced ingredients. This means that they have full control over their supply chain. Their products are healthy for your skin and are naturally sourced. Au Naturale products bring full-color payoff in safe, effective ways.
PYT Beauty is helping to pave the way for clean beauty. This company bans 1,300+ ingredients and stands by a “NO B.S.” philosophy. Their vegan makeup is free from sulfates, petroleum, PEGs, and parabens. Like other top picks in our best vegan makeup brands guide, they stand by the product integrity. Not only that, but PYT will be rolling out eco-conscious packaging made with post-consumer materials in 2021.
Pacifica is one of the best vegan makeup brands that should be in everyone’s makeup bags. Their extensive makeup line is an absolute staple. This veteran vegan makeup brand has been on the market for nearly 25 years and has a wide range of products aside from makeup. They also provide vegan skincare, fragrance, nail polishes, and haircare products. No animal ingredients – always vegan.
OFRA Cosmetics is a luxury vegan makeup company that has taken the beauty community by storm. Famous beauty gurus like Nikki de Jager have released exclusive collections with OFRA. Other famous gurus like Tati Westbrook consistently rave about OFRA’s vegan, high-quality makeup products. Even better, they are dual certified cruelty-free by Leaping Bunny and certified vegan by PETA Beauty Without Bunnies.
Cover FX is now 100% vegan in 2020. Their clean beauty formulations have been carefully developed to accommodate a wide range of skin tones and shades. Cover FX never uses talc, parabens, gluten, mineral oil, fragrance, phthalates, coal tar, alkyl sulfates, or paraffins in their vegan makeup. They sell a variety of vegan makeup products like foundation, concealer, highlighters, contours, face powders, and even vegan skincare too.
Milk Makeup is another bestselling vegan makeup brand we love. Known for their vegan makeup and vegan skincare, Milk takes the clean beauty game seriously. Their products never include parabens, sulfates, SLS, SLES, formaldehyde, mineral oil, or talc. Additionally, they use good-for-you ingredients like watermelon extract and mango butter in their products. Milk Makeup is always on the hunt for the next up-and-coming clean vegan ingredients for their products.
Elate is a sustainable vegan makeup brand. This company lives by 5 conscious beauty principles: global impact, ethics, community, future, and mission. They use sustainable practices such as refillable pans to reduce unnecessary waste. 75% of their ingredients are certified organic, and they use fair trade practices in sourcing ingredients. Their products are ethically made and are good for you and the planet.
No vegan makeup bag is complete without an iconic Jeffree Star Cosmetics eyeshadow palette or lip product. Jeffree Star has made a point to always remain 100% vegan and cruelty-free. Furthermore, Jeffree Star Cosmetics is dual certified by both Leaping Bunny and PETA Beauty Without Bunnies. Their eccentric products are perfect for any vegan makeup lover who fawns over bold pigments and flashy makeup. *UPDATE: Our research indicates that Jeffree Star brushes are not 100% vegan. Furthermore, his Morphe brushes and lip products are not vegan.
INIKA is an Australian owned indie vegan makeup brand. They proudly sport several accreditations to their name. They are Choose Cruelty Free certified, Halal Certified, Vegan Society UK certified, and are also certified organic under several other associations. INIKA uses sustainably sourced ingredients that are non-toxic and are 70% organic – the highest standard worldwide for organic ingredient content. This company also sells powerful vegan skincare with safe and healthy ingredients.
E.L.F is arguably the most popular vegan makeup brand you can find in the drugstore. Not only are they affordable, but their makeup and skincare simply works. They made the switch to become 100% vegan and replaced animal bristles and ingredients such as beeswax with vegan options. E.L.F has a range of vegan makeup products available in-store and online. This company never uses parabens, sulfates, or phthalates.
Real Techniques is a vegan makeup brush company. They do not use any animal hairs in their products. Their products are also high quality at a reasonable price point. Furthermore, Real Techniques require their suppliers to adhere to fair labor standards. This includes child labor restrictions and fair wages. When buying from Real Techniques, you are purchasing products that are ethically produced.
KVD Vegan Beauty
Formerly known as Kat Von D, KVD Vegan Beauty believes that no one should choose between performance and compassion. Boycotts of Kat Von D have previously caused controversy. However, Kat Von D sold and formally stepped down from the company in 2020. KVD Vegan Beauty has rebranded to distance itself from its former controversial founder to focus on creating incredible vegan makeup.
Seraphine Botanicals is a botanically-infused vegan makeup and skincare brand. Their products are made with fairtrade ingredients and are sourced responsibly. Seraphine Botanicals is a small batch manufacturer. They produce only 300 pieces of any product at a time, which ensures product freshness and reduces waste creation. Their products do not contain harsh chemicals, phthalates, triclosan, petroleum, or bismuth oxychloride.
Lime Crime is a popular vegan beauty company that sells a variety of vegan makeup and vegan hair dyes. They are dual certified with Leaping Bunny and PETA Beauty Without Bunnies. Lime Crimes sells vegan eyeshadow palettes, lip products, highlighters, and blush. For the eccentric vegan beauty enthusiasts, they sell an array of unicorn colored hair dyes, tints, and conditioners.
Thrive Causemetics is a vegan makeup and skincare brand that truly puts the “cause” in “Causemetics”. Aside from leaving out nasty, bad-for-you ingredients, they continue to give back to communities and women in need. For every product purchased, Thrive Causemetics donates a beauty product to help another woman thrive. They support several causes, such as women veterans, fighting cancer, and surviving domestic abuse.
Almost 100% Vegan Makeup Brands
The next 5 brands are classified as “almost vegan”. Meaning, they have either made a pledge to go 100% vegan and/or are mostly vegan aside from a handful of products.
Hourglass Cosmetics is a nearly all-vegan makeup brand. Even better, Hourglass has made a pledge to go 100% vegan in 2020. This luxury makeup company is working closely with experts in the biotech space to help source new vegan ingredients that will not compromise their luxury quality. Moreover, Hourglass has also stated that going 100% vegan is a natural progression for the brand, and thus their prices will not increase because of it.
Dermablend is another makeup company that has made a pledge to go 100% vegan. In 2019, Dermablend began producing only vegan products. However, there are still some non-vegan products in circulation. As of May 2020, 80% of Dermablend’s product portfolio is fully vegan. Nevertheless, all of Dermablend’s products follow strict standards to ensure that they are safe to use on all skin types, tones, and conditions.
100% Pure may not be 100% vegan (yet), but they too have made the pledge to fully commit to a vegan-only makeup and skincare line. Starting in April 2020, 100% Pure began the transition process to substitute all non-vegan ingredients to create strictly plant-based formulas. Additionally, this company always adheres to strict purity standards. They source all of their pigments from natural resources, allowing them to avoid using heavy metal dyes and FD&C colorants.
Juice Beauty is another cruelty-free makeup company where the majority of their products are vegan. Only one of their products is not vegan, which is their USDA organic lip moisturizer. However, this lip moisturizer does use sustainably sourced beeswax. Given that 99% of their catalog is already vegan, they may likely go 100%vegan in the future. They also offer a wide range of vegan skincare options as well.
Antonym Cosmetics is a cruelty-free, nontoxic makeup brand. Although they have not made a commitment to go 100% vegan, they are a mostly vegan makeup brand. The only non-vegan ingredient they use is the beeswax formulated into their lipsticks. However, their makeup brushes are certified 100% vegan by Vegan Action, a non-profit organization that educates the public about veganism.
Best Vegan Makeup Brands
The Wrap Up
Vegan makeup is becoming more accessible each year. Whether it’s an indie makeup company emerging onto the market, or a veteran company that has made the switch, there are numerous options available. What’s important is to make sure that your vegan makeup is also cruelty-free. Many companies continue to greenwash by tricking the public into thinking their vegan products are also cruelty-free. Be sure to revisit Mind Over Mango to learn if a company is cruelty-free as well.
Rest assured, every company listed in this article has been thoroughly researched to ensure its vegan and cruelty-free status. To discover more cruelty-free & vegan companies, check out our Company Directory today.
Want to discover new vegan skincare too? Check out our 20 New Cruelty-Free & Vegan Skincare Brands for 2020.